A TRUE STORY... of when the barbers was a place in which to enjoy a moment of pleasure and wellbeing; the story of when Cella opened in the heart of Milan, soon becoming a point of reference for style in the Italian world of shaving.
Back in 1899, master soap makers and perfumers set out to combine extensive experience with the passion for excellence and high standards of craftsmanship, creating a luxury line of products for gentlemen and professional barbers.
The Cella radio jingles and adverts became very famous in the ‘50s and ‘60s. Consequently, the vintage and iconic ambassador - the smiling Felice - found his way into countless Italian homes, telling this true story with his morning motto: "Cella Extra Extra Purissima"
