The House of Féret Parfumeur is part of the history of French perfumery. Established in Paris, Tunis, Casablanca, Marseille and Alger from 1878, for nearly a century it disseminated the prestige of French cosmetic products. Market leader in the distribution of such names as Nivea, Pantene,Bourgois, Colgate, Cutex, Pétrol hahn until the 1970s, it also manufactures and distributes Bloc Hyalin and Hyalomiel cream.
All this time, Féret Parfumeur has been passed down from father to son. Today it is benefitting from a new lease of life with the development of the marketing of Bloc Hyalin and Hyalomiel. Alexis Cabanne, great-great grandson of the founders, is once more taking up the family tradition of integrating Féret Parfumeur into the world of high-end cosmetics.